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Hi, I'm Danielle.
As an Online Strategy Consultant and Lecturer, I help organisations and the next generation of leaders to unlock digital and marketing potential.
ABOUT ME
Academic background
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Digital Marketing Institute Lecturer
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CIM, IDM and Google certified
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MA Marketing Communications
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BA Public Relations
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Accelerated Development Programme
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(London Business School)
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Hubspot Educator programme
Digital strategy and marketing experience
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Higher Education
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B2B / Corporate services
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Membership bodies
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Mining
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Fashion
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Asset management
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Financial services
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Tech / SaaS/ Start ups
Teaching
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London Business School
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Digital Marketing Institute
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University of Westminster, Westminster Business School
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Inseec France
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BPP business School
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University of Toronto, Rotman School of Management
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Emeritus
WORK, WORK, WORK
WORK, WORK, WORK
Digital transformation, CX, web, AI, CRM, digital marketing
Kicking off digital transformation at London Business School.
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Launched a +2k page website with a refreshed brand, AI functionality, system integrations, revamped blog and e-magazine (Transform Europe Awards winner). Researched 1500 customers from various audiences, created personae and mapped future end-to-end customer journeys focused on lifelong learning. Got SMT agreement on a tech roadmap to deliver phase 2 of a school-wide digital transformation. Course applications went up by 26%, clicks on the apply button by 50%, and customer satisfaction for the website reached 93%.
Social media audit and strategy, web, online reputation
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Corporate website (global), social media strategy (Canada), signed off by VP of Corporate Affairs
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Launched a website for investors with videos, numbers, reports, interactive tools, articles and other relevant content for investors , the media and corporate audiences (Digital Impact Awards winner). Developed a full social media, content and online reputation strategy from scratch for the Canada branch, highly rated by the VP of Corporate Affairs.
Dev
Website, email marketing, paid media, analytics, social media, on-site screens
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Revamping Westminster Business School's online presence
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Prototyped a new homepage for the University of Westminster's website, revamped the whole business school section, and optimised campaigns across channels and landing pages. Visits to the MBA page increased by 500%, open rate for emails reached 70% and conversions (course applications) grew by 10%..
CX, UX, website, online tool
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Simplifying the pensions world with a self-serve retirement tool for Phoenix Group
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Mapped customer journeys based on extensive UX testing. This resulted on the successful launch of 3 microsites and a self-serve online tool in a highly regulated environment, which relieved the pressure from call centres, allowing customers to follow logic steps online to cash-in their pension.
THOSE THAT CAN'T DO, TEACH? DON'T TAKE MY WORD FOR IT
Maryana, Manager at EY
"Danielle has an outstanding knowledge of many subjects matter starting with analytics tools to email, display and mobile marketing. Not only she explains the theory of each individual topic area, but with her extended experience, she provided many examples which made it easier for everyone to understand everything."
Zsuzsanna, PR Manager, University of Westminster
"Danielle is excellent in translating complex and technical issues into easy-to-understand information packages. I acquired a sound body of knowledge and truly enjoyed her class on Digital Marketing even if the topic was highly technical and analytical."
Nahuel, Chair of APARU, former manager at Sky
“Danielle was an excellent lecturer for the Diploma in Digital Marketing. Moreover, because of her work experience, she can always provide examples of what she teaches. I would definitely recommend Danielle as a lecturer.”
THOSE THAT CAN'T DO, TEACH? DON'T TAKE MY WORD FOR IT
AWARDS AND CERTIFICATIONS
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